Super Fails: Yeezy-gateThe Fall of Adidas and Kanye West

5 min

Available until 07/04/2029

When Adidas made its partnership with Kanye West official in 2016, the brand hoped to redefine the future of sneakers and beat sworn enemy Nike. But at the time, who could have known that Kanye would go off the rails?

Production

HYPERBOLE Medien GmbH

Country

Germany

Year

2023

You may also like

Watch Beth McCarthy Reeperbahn Festival 2024 44 min Watch the programme

Beth McCarthy

Reeperbahn Festival 2024

Watch TAPE Sting 4 min Watch the programme

TAPE

Sting

Watch Live From the Halle am Berghain: Day Two 367 min Watch the programme

Live From the Halle am Berghain: Day Two

Watch Prompt (1/10) The Sun 3 min Watch the programme

Prompt (1/10)

The Sun

The most viewed videos on ARTE

Watch China: Men without Women ARTE Reportage 25 min Watch the programme

China: Men without Women

ARTE Reportage

Watch TAPE Bob Dylan 3 min Watch the programme

TAPE

Bob Dylan