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The World in Images

Paralympics: Getting the Public Excited

11 min

Available until 10/07/2029

26/08/2024

In April 2024 many tickets for the Paralympic Games in Paris remained unsold, even though they are significantly less expensive than tickets for the Olympic Games. To get the French public excited about the Paralympics, a major advertising campaign was launched on billboards, on television, and online.

Presenter

Sonia Devillers

Country

France

Year

2024

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